Implementation:

We are particularly experienced in Microsoft-based platforms. On the Microsoft side, we have delivered numerous projects on the Windows DNA platform of Windows NT, 2000, ASP, COM+, and SQL Server. We have also been working with .NET during its short existence, and are able to assist companies that are prepared to migrate there.

Interaction with the end the user's is an
integral part of the design process

User Design:

Your audience's satisfaction and productivity is a large part of achieving your business goals. Why? Because desire is created through design. At Octo-Xpressions, user experiences are developed focusing on usefulness and usability: matching functions and information deliberately with what the user wants and needs, and facilitating ease-of-use.

User-Centered Design demands a rigorous understanding of our clients' target audiences.We get our insights from more than just focus groups and secondary research, our process emphasizes primary research to properly understand user behaviours and engage them in the design process (e.g., we ask users to name and organize tasks in the most logical fashion to them). This relies on early and continuous involvement with, and feedback from, end users.

This attention to research supports high-quality, low-cost solutions that are both appropriate and mutually rewarding for your users and your business.

So you want a facelift for your website? We believe, appearance is not the most important issue, its usability and search engine visibility, ie, creating user friendly web site. As a web design company, it always more fun for our web designers to design new graphics & change the website design, animation and cool new page elements like flash, but we consider doing a couple of other things like, speed up your website, make it easy for prospective buyers to find what they are looking for, make your web page design easy to read. As a web design company we considered the provision of clean, crisp information & interactive design, its content & theme, in order to ensure that your site has the look and feel you desire, without sacrificing the user-friendliness that will keep visitors at your site, read your sales materials and buy from you.

Unlike other web design companies & web design firms, we consider the following:

Many companies build excellent website but forget to do effective search engine online promotion and search engine ranking optimization to get good ranking in search engines like Gogle, AltaVista, yahoo, msn and others. The reason for doing this is simple - the greater the number of visitors your site gets, the more leads and sales you can generate.

The most effective way to make your web site a good selling tool is to optimize it for a better search engine placement as search engines set is the main source of getting new customers.Examination and then placement of optimized graphics, Meta tags, Alt tags, Links, Keywords, Keyword placement and Testing of code will increase the chances of your site being selected in a search. We provide search engine optimization and search engine submission services.

SEM can help you capture the leads your website has been missing and will do it in a way that will guarantee a positive return on investment.

Search Engines can be a great source of leads for your website. However, proper search engine marketing is complex. SEM is often incorrectly implemented or not implemented at all. SEM is further complicated by the multitudes of "search engine optimizers" that promise to get your website high placement, yet in the end just waste your time and money while producing little additional traffic. There are ethical search engine marketers that will get you quality search engine rankings. Often though, these firms will sacrifice the human factors of your site to do it, thus diminishing your site's overall effectiveness.

Octo-Xpressions does search engine marketing to protect your:
brand
website content and usability
other marketing channels

The first problem with most search engine marketing campaigns is lack of direction. The search engines offer numerous tools to market your website each with different advantages. Once the planning is done we can help you implement the plan.

1. Keyword Analysis - Don't throw your money away optimizing on the wrong keywords.
2. Page Optimization - Our experts will structure your page to be search engine friendly.
3. Link Building - Most search engines look at how many other websites are linking to your to determine how important you site is.